Privacy Policy

1. INTRODUCTION

This is the Privacy Policy of Pure Line Esthetic and Health Organic Products GmbH (Zimmer str. 79-80, 10117 Berlin, Germany) (hereinafter: “Pure Line”, “we” or “us”). The proper handling of personal data is extremely important to us. We therefore take great care when processing and protecting your personal data. This is done in accordance with provisions set out in the applicable privacy laws (including the General Data Protection Regulation).

To ensure your privacy as far as possible, we adhere to the following core values:

  • Information: We wish to inform you about why and how we use your personal data. This is described in this Privacy Policy.
  • Limited collection: We take great care to limit the information we collect and use to only that which is necessary for selling our Products and/or providing our Services (as defined below).
  • Security: We take the appropriate measures to secure your personal data and require the same from the parties that use your data on our behalf. Pure Line proactively tests on a continuous basis its websites and apps by means of an automated security scan.
  • Individuals’ rights: We respect your rights under applicable privacy laws (including the right to access, correct, or delete your personal data in accordance with such laws).

This Privacy Policy describes how we implement these core values and how we respect and protect your right to privacy. We strongly urge you to read this statement carefully, as it sets out the basis on which we use your personal data when you buy our products online or in one of our stores or via other Pure Line’ points of sale ( “Products” ), access our websites, interact with us or otherwise use our services and applications (jointly referred to as: “Services”).

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

2. PERSONAL DATA WE COLLECT AND USE

The personal data we collect about you when you buy our Products or use our Services, include the following (hereinafter jointly referred to as: “Personal Data”):

  • Your contact details. Your name, postal address and other contact details, such as your telephone number and e-mail address, and any other contact details you provide to us (including delivery address when you purchase our Products online).
  • Your communication data. Any data shared by you when communicating with us via email, online, telephone, social media or any other form, such as questions, requests or complaints.

3. PURPOSES OF USE PERSONAL DATA

The Personal Data we collect is exclusively used for the following purposes:

For the performance of our agreement with you: In order to carry out our obligations arising from any contracts entered into between you and us, and to provide you with the Products, Services and information that you request, including managing and handling your requests, inquiries or complaints. This also includes enabling you to make a purchase of our Products, to responding to your requests to provide customer service, respond to your inquiries, provide you with essential information regarding our Products and Services you request, etc.

Use of information based on your consent:
If you haven’t purchased any Product from us, we will only send you direct marketing communications (such as newsletters, promotions, news on products or service updates) via email, other electronic means, via telephone or via hardcopy mail (such as flyers), after we have received your consent to do so.

Children under the age of 16 cannot legally give their consent. Instead, consent of their parent or legal guardian needs to be provided.

You can withdraw your consent at any time (see the section Your rights below).
To comply with our legal obligations: Any Personal Data we collect may be used to comply with a legal obligation to which we are subject, such as supervisory bodies, fiscal authorities or investigation bodies.

4. SHARING YOUR PERSONAL DATA

We don’t share your Personal Data.

5. SECURITY

We will take reasonable steps to ensure that your Personal Data are properly secured using appropriate technical, physical, and organizational measures, so that they are protected against unauthorised or unlawful use, alteration, unauthorised access or disclosure, accidental or wrongful destruction, and loss.

We take steps to limit access to your Personal Data to those persons who need to have access to it for one of the purposes listed in this Privacy Policy.

6. DATA RETENTION

We retain your Personal Data for as long as required to satisfy the purpose for which they were collected and used (for example, for the time necessary for us to provide you with customer service, answer queries or resolve technical problems), unless a longer period is necessary for our legal obligations or to defend a legal claim.

7. YOUR RIGHTS

Subject to the conditions set forth in the applicable law, you have the the following rights with regard to our processing of your Personal Data:

  • Right of access – You have the right to request confirmation if Pure Line processes personal data about you, and if such is the case, access to the personal data and additional information. Upon request, we can also provide you with a copy of the personal data undergoing processing;
  • Right to rectification – You have the right to request that Pure Line corrects, adjusts or completes your Personal Data if we have inaccurate or incomplete data relating to you. You can also correct, adjust or complete your personal data yourself by updating your profile. We also kindly request you to ensure that changes in personal circumstances (for example, change of address, bank account, etc.) are notified to Pure Line so that we can ensure that your Personal Data is up-to-date. Pure Line will take all reasonable steps to ensure that all Personal Data are correct;
  • Right to withdraw consent – You have the right to revoke your consent for receiving marketing communications at any time, by following the instructions in any marketing communication or by filling in the form as set out below. If we use your Personal Data based on your consent for other reasons than marketing communication, you can revoke your consent by filling the form as set out below;
  • Right to delete – You have the right to request deletion of any irrelevant Personal Data we hold about you when (i) the data is no longer necessary in relation to the purposes for which they are collected; (ii) you withdraw your consent and there is no other legal ground for processing; (iii) you object to the processing in case of direct marketing purposes, or – in any other case – there is no overriding legitimate ground for processing; (iv) we unlawfully processed your data. If you have such a request and all requirements are met, we shall make sure that Pure Line erases the data of which we are not under a legal obligation to retain;
  • Right to restriction of data use – You have the right to restrict our use of your Personal Data where (i) you contest the accuracy of the Personal Data; (ii) the use is unlawful but you do not want us to erase the data; (iii) we no longer need the Personal Data for the relevant purposes, but you require them for the establishment, exercise or defence of legal claims; or (iv) you have objected to data use justified on our legitimate interests pending verification as to whether Pure Line has indeed compelling interests to continue the relevant data use;
  • Right to data portability – to the extent that we use your Personal Data for the performance of an agreement with you, and that personal data is processed by automatic means, you have the right to receive all such Personal Data which you have provided to Pure Line in a structured, commonly used and machine-readable format, and also to require us to transmit it to another data controller where this is technically feasible;
  • Right to object – to the extent that we are relying on our legitimate interests to use your Personal Data, you have the right to object to such use, and we must stop such processing unless we can either demonstrate compelling legitimate grounds for the use that override your interests, rights and freedoms or where we need to process the data for the establishment, exercise or defence of legal claims. You also have the right to object to profiling activities conducted by Pure Line;
  • Right to lodge a complaint – You also have the right to lodge a complaint with a supervisory authority, in particular in your Member State of residence, if you consider that the collection and use of your Personal Data infringes this Privacy Policy or applicable law.

For further information regarding your rights, or to exercise any of your rights, please email us to info@cleopatrasecret.eu

8. CHANGES TO THE POLICY

This Privacy Policy may be revised from time to time. If a fundamental change to the nature of the use of your personal data is involved or if the change is in any other manner relevant to you, we will ensure that information is provided to you well in advance of the change actually taking effect.

9. CONTACT US

If you have any queries about this Privacy Policy or our handling of your Personal Data in general, please email us at info@cleopatrasecret.eu and be sure to indicate the nature of your query.

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